Camelback Performance & Consulting Website Design
Creative Direction / Website Design
Project Duration
38 days
Brand Origin Story
Camelback Performance & Consulting is a sports psychology company that successfully supports elite performers in achieving their optimal health, wellness, and performance.
Industry:
Sports Psychology/ Coaching
Background:
Sierra is a sports psychologist crafting her personal brand. She wanted an easy-to-manage custom website to attract new clients and share resources.
My Tasks/Deliverables
Brand Research and Discovery
Website Design
Discovery
Sierra took part in my Brand Clarity Workshop, designed to gather vital insights for the website refresh. It started with Eden, a brand questionnaire I use to collect information and spark ideas around a brand’s ideal and authentic expression. This information is a vital foundation for brand clarity, allowing creative inspirations to flow from a united understanding of the brand.
Squarespace Website Design
Tone
Athleisure
Minimalist with a pop
Clean and simple
Green and white tea
Sporty
Theme
For The Elite
Inspiration
Design
For this website, I kept the design simple. I focused on the treatment of typography to design a home page like a sporty visual ad campaign. I used various shapes and lines to create elements of a sports playbook, connecting to Camelback's mission to help athletes reach optimal performance.
Homepage Design
Services Page Design
Resources Page Design
Visit the website: Camelback Performance & Consulting