Gabriel David Carter

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Lisa’s Luxury Consignment Shop - Find Yourself Marketing Campaign

Creative Direction / Photography / Videography / Digital Marketing

Lisa’s Luxury Consignment Shop is a luxury consignment shop located in Baltimore’s Mt. Washington Village. During COVID as in-store purchases were slowing down, I crafted a digital campaign to highlight the luxury vibes and joy of finding your ideal style in Lisa’s shop.

My goal was to highlight the nostalgia of dressing up, the joy of shopping, and the power of finding your look through a video campaign, photos, and social media graphics.

Roles

Creative Director: Gabriel Carter

Cinematographer: Nevin Baker

Photographers: Jason Carter, Gabriel Carter

Models: Jennifer Carter, Asha Yasmine

Tasks

Creative Direction, Digital Marketing, Photography, Photo Retouching, Cinematography, Social media management

The challenge

Craft a cohesive marketing campaign using photos, video, and graphic design across multiple marketing avenues, highlighting the luxury products and joy of finding your ideal style in Lisa’s shop.


Solutions

I partnered with local talent to create video and photo content for use in Lisa’s marketing initiatives.

Video Stills

Photoshoot

Social Media Feed

I designed Instagram carousels as magazine covers and spreads.