Summer on Sulgrave - Marketing Campaign
Creative Direction / Visual Design
The historical Mt. Washington Village is a part of a comfy Baltimore neighborhood filled with independent boutiques, antique stores, and homey restaurants. Many of the businesses in Mt. Washington have small interiors and enclosed dining areas with limited outdoor seating. Coronavirus changed how businesses interact with customers in their retail spaces. A plan was proposed to add additional outdoor seating and foster community engagement while prioritizing safety.
Role
Creative Director, Visual Designer
Tasks
Creative direction, logo design, graphic design
The challenge
My goal was to craft cohesive marketing material each local business could use to advertise new traffic patterns, find COVID information, and highlight outdoor dining opportunities at the local spots along Sulgrave avenue.
Visual Solution
Campaign Promotional Logo
Campaign Poster Design
Social media posts used on local restaurants profile
Signage Concept
