Woodrow’s BBQ - Brand Development and Content Marketing
Brand Identity / Visual Design / Website Design/ Digital Marketing
Woodrow’s BBQ is a charming local restaurant selling USDA prime beef, smoked meats, delicious sandwiches, and sides.
My goal was to create a quality and cohesive brand experience for Woodrow’s across their website and social media accounts. Then craft marketing material to showcase the warmth, comfort, and mouthwatering food the small business had to offer.
Roles
Creative Director, Social Media Photographer, Digital Marketing Specialist
Marketing Campaign Photographer: Cristina Calderón
Tasks
Brand identity design, graphic design, photography, website redesign, social media strategy, social media management
The challenge
Establish a cohesive brand identity for Woodrow’s BBQ while redesigning the brand’s Squarespace website and refreshing its digital marketing presence.
Solutions
I created a brand and social media guide for Woodrow’s, creating a Milanote board for easy collaboration and content management. The established brand guidelines created ease when crafting cohesive marketing material.
Visual Content Solutions
After organizing a photoshoot with photographer Cristina Calderón, highlighting the warm, cozy, and delicious Woodrow’s experience, I used the new content to update Woodrow’s marketing materials.
Squarespace Website Refresh
Before: Home Page
After: Home Page
Social Media Feed
I took new photos capturing the food, community, and atmosphere of Woodrow’s. My goal with Woodrow’s social media was to reduce the use of colors not associated with the brand while creating a cohesive color palette using red, brown, and orange tones. I then focused on elevating the quality of the photos and crafting text posts with increased readability and visual consistency.
Before
After
Testimonials
I managed Woodrow’s Google My Business and Yelp accounts to collect and engage with community reviews as well as track analytics and trends. The reviews were used across marketing channels to generate new leads.
Additional Marketing Material