Creative Direction / Digital Marketing Consulting

A friend from my high school recently reached out to me looking for guidance in crafting their dream brand.

Robyn dreams of fostering diverse and empowered spaces. She has spent over five years developing and facilitating diversity, equity, inclusion, and justice training (DEIJ) while providing leadership coaching. She witnessed communities struggling to leverage their knowledge and confidence in creating equitable workspaces. This inspired her to build her dream brand, coach, and empower others.

The Chiron Project is Robyn’s vision brought to life; a brand I worked to craft with clarity and care.

Roles

Brand Strategist, Creative Director : Gabriel Carter

Brand Identity Designer: Maggie Humphries Design Studio

Tasks

Creative direction, brand messaging and positioning, Brand Identity Kit, client journey mapping, website design

The challenge

Guide Robyn through the process of crafting her ideal brand from discovery to the final delivery of assets:

• Brand Clarity Workshops

• Primary Logo

• Logo Mark

• Custom color palette

• Custom Pattern Design

• Brand Typography

• Voice and Messaging

• Website Design

Brand Clarity

I guided Robyn through the brand development process defining the brand experience. This brought clarity to the brand’s vision, values, mission, services, and audiences. Then we collaborated to develop the aesthetics of the brand using a collaborative mood board.

Vision: The Chiron Project envisions a world where the maximum positive potential of every individual and community is realized.

Mission: The Chiron Project equips everyday heroes - no matter their background, identity, or position - with the confidence and competence to empower those who are oppressed.

Values:

• Trust

• Consciousness

• Solidarity

• Empowerment

• Solidarity

Equipment: Social Justice empowerment training & coaching, community listening sessions, the Chiron blog, community discussions

Visual Solution

I partnered with Maggie Humphries Design Studio to design a custom color palette, logo, and brand patterns.

Primary logos and sublogo marks

TCP custom brand patterns

Client Journey Mapping

I consulted with Robyn on her audience, crafting the client journey from stranger to brand super-fan to deliver a positive experience at every stage of the journey.

Website Design

I designed the informational architecture and designed the final website using Wix.

Mockups

The Chiron Project is Robyn’s vision brought to life; a brand I worked to craft with clarity and care. I provided brand clarity by facilitating workshops through zoom calls and leading the creative development of the brand’s personality and aesthetic. Once the customer journey had been clarified, the assets were designed and used to craft developed using Wix. I can’t wait for the brand launch!