Brand Development and Website Design for The Chiron Project
Creative Direction / Digital Marketing Consulting
A friend from my high school recently reached out to me looking for guidance in crafting their dream brand.
Robyn dreams of fostering diverse and empowered spaces. She has spent over five years developing and facilitating diversity, equity, inclusion, and justice training (DEIJ) while providing leadership coaching. She witnessed communities struggling to leverage their knowledge and confidence in creating equitable workspaces. This inspired her to build her dream brand, coach, and empower others.
The Chiron Project is Robyn’s vision brought to life; a brand I worked to craft with clarity and care.
Roles
Brand Strategist, Creative Director : Gabriel Carter
Brand Identity Designer: Maggie Humphries Design Studio
Tasks
Creative direction, brand messaging and positioning, Brand Identity Kit, client journey mapping, website design
The challenge
Guide Robyn through the process of crafting her ideal brand from discovery to the final delivery of assets:
Brand Clarity Workshops
Primary Logo
Logo Mark
Custom color palette
Custom Pattern Design
Brand Typography
Voice and Messaging
Website Design
Brand Clarity
I guided Robyn through the brand development process defining the brand experience. This brought clarity to the brand’s vision, values, mission, services, and audiences. Then we collaborated to develop the aesthetics of the brand using a collaborative mood board.
Vision: The Chiron Project envisions a world where the maximum positive potential of every individual and community is realized.
Mission: The Chiron Project equips everyday heroes - no matter their background, identity, or position - with the confidence and competence to empower those who are oppressed.
Values:
Trust
Consciousness
Solidarity
Empowerment
Solidarity
Equipment: Social Justice empowerment training & coaching, community listening sessions, the Chiron blog, community discussions
Visual Solution
I partnered with Maggie Humphries Design Studio to design a custom color palette, logo, and brand patterns.
Primary logos and sublogo marks
TCP custom brand patterns
Client Journey Mapping
I consulted with Robyn on her audience, crafting the client journey from stranger to brand super-fan to deliver a positive experience at every stage of the journey.
Website Design
I designed the informational architecture and designed the final website using Wix.
Website - Work in Progress
Mockups
The Chiron Project is Robyn’s vision brought to life; a brand I worked to craft with clarity and care. I provided brand clarity by facilitating workshops through zoom calls and leading the creative development of the brand’s personality and aesthetic. Once the customer journey had been clarified, the assets were designed and used to craft developed using Wix. I can’t wait for the brand launch!
“ Gabriel helped me put my vision into words, colors, images, and experiences. I went in expecting a new logo and website and left with CLARITY”
