Camelback Performance & Consulting is a sports psychology company that successfully supports elite performers achieve their optimal health, wellness, and performance. For this website, I kept the design simple. I focused on the treatment of typography to design a home page reminiscent of a Nike visual ad campaign.

I enjoy the practice of reflection. Taking a step back to see how far you’ve grown is important. Throughout the years I have designed and redesigned many websites. Below is a collection of homepage before and after images. Use the arrows to scroll through the years.

As creative director and web designer, I lead Drio through a brand refresh for its 10-year anniversary. The new branding is classic yet casual with a mature youthfulness. The final design has an art deco style with warm natural hues, bold lettering, and shapes. A sense of flow is retained throughout the logo design and website using curved soft edges and asymmetrical design.

Recent client, Yuli purchased her original logo using Etsy, a global online marketplace, where people come together to make, sell, buy, and collect unique items. I expanded her branding to include brand messaging, a custom color palette, a Wix website, and a brochure.

A friend from my high school recently reached out to me looking for guidance in crafting their dream brand. Robyn dreamt of fostering diverse and empowered spaces.

My goal was to create a cohesive brand experience for Woodrow’s while crafting marketing material that showcased the top-quality food but also the warmth and comfort this small business has to offer.