Camelback Performance & Consulting is a sports psychology company that successfully supports elite performers achieve their optimal health, wellness, and performance. For this website, I kept the design simple. I focused on the treatment of typography to design a home page reminiscent of a Nike visual ad campaign.

I enjoy the practice of reflection. Taking a step back to see how far you’ve grown is important. Throughout the years I have designed and redesigned many websites. Below is a collection of homepage before and after images. Use the arrows to scroll through the years.

As creative director and web designer, I lead Drio through a brand refresh for its 10-year anniversary. The new branding is classic yet casual with a mature youthfulness. The final design has an art deco style with warm natural hues, bold lettering, and shapes. A sense of flow is retained throughout the logo design and website using curved soft edges and asymmetrical design.

Recent client, Yuli purchased her original logo using Etsy, a global online marketplace, where people come together to make, sell, buy, and collect unique items. I expanded her branding to include brand messaging, a custom color palette, a Wix website, and a brochure.