Creative Direction / Visual Design

The historical Mt. Washington Village is a part of a comfy Baltimore neighborhood filled with independent boutiques, antique stores, and homey restaurants. Many of the businesses in Mt. Washington have small interiors and enclosed dining areas with limited outdoor seating. Coronavirus changed how businesses interact with customers in their retail spaces. A plan was proposed to add additional outdoor seating and foster community engagement while prioritizing safety.

Role

Creative Director, Visual Designer

Tasks

Creative direction, logo design, graphic design

The challenge

My goal was to craft cohesive marketing material each local business could use to advertise new traffic patterns, find COVID information, and highlight outdoor dining opportunities at the local spots along Sulgrave avenue.

Visual Solution

Social media posts used on local restaurants profile

Signage Concept